Minimalist

This project involved designing a set of social media creatives for Minimalist, a performance-led skincare brand known for its clean, minimal visual language. The work was commissioned as a last-minute client requirement, with a strong emphasis on speed, clarity, and brand consistency.

Given the tight turnaround, the priority was to:
-Maintain strict adherence to Minimalist’s brand system
-Ensure high readability across platforms
-Balance product focus with clean negative space
-Create visuals that felt calm, premium, and performance-oriented

The designs were built to be functional, scannable, and on-brand, without introducing unnecessary visual noise.