Mascot Design FIFA

Proactive Sports required a set of dynamic mascots representing different animal archetypes across teams and merchandise categories. The objective was to create characters that felt athletic, expressive, and adaptable across apparel, digital, and promotional material.

I developed a cohesive mascot system—designing multiple animal characters with distinct personalities, uniform variations, and pose flexibility to support merchandise applications such as t-shirts and promotional graphics.

The focus was on creating bold, recognizable characters that balance energy with production-friendly detailing.