Aao Indi

Aao Indi is a conceptual branding project created for a fictitious NRI gifting company, imagined as a platform celebrating Indian craft, color, and cultural warmth for a global audience. The objective was to build a visual identity that felt joyful, contemporary, and unmistakably Indian, without relying on clichés.

The identity uses bold colour palettes, modular folk-inspired patterns, and bilingual typography to create a flexible system that could scale across packaging, stationery, and gifting touchpoints.

This project was developed as a solo branding exercise in 2024.